LiveWire Group, Inc. Common Stock (LVWR)

Competitors to LiveWire Group, Inc. Common Stock (LVWR)

BMW Motorrad

BMW Motorrad is a player in the premium motorcycle segment, and they have also ventured into the electric vehicle market. Competing with LiveWire Group involves a mix of traditional mastery in manufacturing high-performance motorcycles and integrating electric technology. BMW's resources, R&D capabilities, and established brand loyalty offer it a competitive edge, allowing them to innovate continuously while still delivering performance and comfort, which are crucial to motorcycle enthusiasts.

Ducati (owned by Volkswagen AG)

Ducati, a renowned motorcycle brand with a niche following, competes with LiveWire through its innovative designs and performance motorcycles, particularly as the market shifts towards electric options. While Ducati has a reputation for creating high-end and culturally iconic products, it has yet to establish a significant electric model lineup comparable to LiveWire. This puts Ducati at a slight disadvantage currently, but their commitment to brand legacy and quality performance keeps them relevant in the competition.

Harley-Davidson, Inc. 

Harley-Davidson is a direct competitor to LiveWire Group, as both companies operate in the electric motorcycle segment. While LiveWire focuses exclusively on electric models, Harley-Davidson has a long-established brand reputation and a loyal customer base rooted in traditional combustion motorcycles. The competition lies in Harley's ability to attract an existing audience while introducing electric models, against LiveWire's innovative approach to the electric market. However, Harley-Davidson's brand presence gives it a competitive edge, as it garners significant market attention.

Zero Motorcycles, Inc.

Zero Motorcycles primarily specializes in electric motorcycles and is a strong contender against LiveWire Group. Zero has been in the electric bike market for longer and has developed a range of products that cater to different consumer needs. They compete on technology and battery life, offering performance sensibilities similar to those of LiveWire. While LiveWire's marketing and backing from Harley provide some advantages, Zero's longstanding experience in electric motorcycle technology gives them an advantage in product reliability and a robust service network.