Berkshire Hills Bancorp, Inc. Common Stock (BHLB)

Competitors to Berkshire Hills Bancorp, Inc. Common Stock (BHLB)

Eastern Bank

Eastern Bank is a regional bank that offers a wide range of banking services similar to those of Berkshire Hills Bancorp, including personal and commercial banking, wealth management, and insurance services. The two companies compete for market share within their specific geographic regions, primarily in New England. Eastern Bank's competitive advantage lies in its strong local branding and community ties, which resonate well with customers looking for personalized service and community engagement. Additionally, its larger asset base allows for more significant investments in digital banking technology.

People's United Bank

People's United Bank operates in overlapping markets with Berkshire Hills Bancorp, offering a diverse set of financial products that cater to both personal and business customers. With a significant presence in New England and New York, People's United Bank uses its size and comprehensive product offerings as a competitive advantage, enabling it to attract customers seeking a one-stop banking solution. Berkshire Hills Bancorp competes by emphasizing its community-focused service and personalized customer experience, but People's United Bank's established network and market power provide it an edge.

Rockland Trust Company

Rockland Trust Company, like Berkshire Hills Bancorp, focuses on providing comprehensive banking solutions to individuals and businesses in Massachusetts and Rhode Island. Both institutions prioritize community engagement and personalized service, making them direct competitors in their markets. Rockland Trust’s competitive advantage stems from its reputation for exceptional customer service and its strong community involvement, which helps build loyal customer relationships. However, Berkshire may attract customers with its broader array of financial products tailored for diverse client needs.

TD Bank 

TD Bank competes with Berkshire Hills Bancorp by leveraging its large bank footprint across North America, offering extensive banking services, including personal banking, commercial loans, and investment services. Its competitive advantage is rooted in its ability to provide a high level of convenience through a vast network of branches and ATMs, along with robust online and mobile banking solutions. While Berkshire Hills focuses on community banking and tailored services, TD Bank's scale allows it to offer lower fees and higher accessibility, making it attractive to a broader customer base.