Articles from Iterable

Morning Brew Inc., the leading digital media company providing modern business leaders with the news they need to make better decisions, is rewriting the growth playbook for media brands and raising the bar for how they scale, engage, and monetize. Partnering with Iterable, the AI-powered communication platform, Morning Brew Inc. has transformed fragmented data into cohesive customer journeys—driving multi-brand growth, improving operational efficiency, and delivering measurable revenue results.

Iterable, the AI-powered communication platform, today announced AI Query Summary, a groundbreaking addition to its Smart Segmentation feature set that helps marketers instantly understand and explain complex audience queries. Built using Amazon Bedrock from Amazon Web Services (AWS), this generative AI innovation transforms segmentation from a technical bottleneck into a strategic growth driver—empowering teams to move faster, avoid errors, and deliver more relevant experiences at scale.

Iterable, the AI-powered communication platform, today announced the global rollout of its natively built WhatsApp integration—the only WhatsApp solution fully embedded within a cross-channel marketing platform. With this launch, marketers gain streamlined, end-to-end workflows and unified data that eliminate silos, reduce complexity, and unlock real-time, personalized engagement at global scale.

Iterable, the AI-powered communication platform, today unveiled Iterable Nova at its flagship conference, Activate Summit 2025. Nova is a groundbreaking, agent-based system that will act as a built-in advisor, delivering prescriptive recommendations, translating complex data into clear insights, and adapting to business goals in real-time. Users will interact with Nova in a dialogue-driven, real-time experience to surface insights, ask questions, and explore performance—from campaign KPIs to audience benchmarks—without digging into dashboards. Instead of configuring every detail, marketers will define a desired goal—like increasing purchases or reducing churn—and Nova dynamically orchestrates the steps to get there.

Fabletics, the world’s most fashionable, high-performance active and lifestyle wear brand, has partnered with Iterable, an AI-powered communication platform, to elevate its customer engagement strategy. By integrating Iterable’s AI-powered automation into its customer relationship management (CRM) approach, Fabletics has enhanced personalization, optimized messaging, and streamlined communication across multiple channels, enabling the brand to break down traditional silos and put customers at the center of every interaction.

Iterable, the AI-powered customer communication platform, today unveiled its Winter Product Release—featuring innovative AI capabilities that empower marketers to forge deeper customer connections and unlock new opportunities for growth in today’s ever-evolving, highly competitive landscape. Leading global brands like Ooni Pizza Ovens and Travelex are already seeing powerful results from these innovations, which include: AI-powered Frequency Optimization to fine-tune message cadence, AI-powered Brand Affinity Insights for intelligent customer insights, and Journey Performance Recommendations to optimize performance and efficiency across journeys.

San Francisco, Dec. 12, 2024 (GLOBE NEWSWIRE) -- Iterable, the AI-powered customer communication platform, has revealed groundbreaking insights from its 1,200 customers during the 2024 Black Friday Cyber Monday period, revealing a decisive shift toward mobile marketing. For the second consecutive year, marketers have embraced mobile-first strategies during the holiday shopping weekend, with SMS leading as the dominant channel for customer engagement.

SAN FRANCISCO, Oct. 22, 2024 (GLOBE NEWSWIRE) -- Iterable, the AI-powered customer communication platform, has been recognized as a Marketing & Customer Engagement Leader in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.  This marks Iterable's second consecutive year as a Leader in Snowflake’s report, highlighting the significant value of its enhanced integration with Snowflake and the exceptional value of Iterable’s cutting-edge data management capabilities.

SAN FRANCISCO, Nov. 21, 2024 (GLOBE NEWSWIRE) -- Iterable, the AI-powered customer communication platform, has unveiled exceptional performance data from brands leveraging its platform to deliver personalized mobile-first experiences, including a 337% surge in customer conversation rates and a 4x growth in orders. Industry leaders like gorjana, Flipster, Sandboxx, and Thirty Madison are revolutionizing their mobile marketing through Iterable's advanced platform, breaking through digital noise to forge meaningful customer connections. At a time when mobile moments matter most, Iterable empowers marketers to orchestrate sophisticated, cross-channel campaigns across email, SMS, in-app messaging, push notifications, Embedded Messaging, and soon WhatsApp—turning every mobile touchpoint into a revenue-generating opportunity while building the kind of customer loyalty that defines market leaders.

SAN FRANCISCO, Oct. 17, 2024 (GLOBE NEWSWIRE) -- Iterable, the AI-powered customer communication platform, announced the rapid success of its GenAI Journey Assist - the market’s first prompt-based journey builder. Iterable customers are seeing tangible ROI from Journey Assist, including a 25% increase in conversions and a 10% boost in audience engagement. Customers like Nextdoor and Cinemark have reported an average 15% reduction in effort and substantial time savings when creating complex customer journeys. This innovative tool enables the quick implementation and iteration of new ideas, empowering marketing teams to move beyond routine tasks and embrace strategic innovation and creativity. 

SAN FRANCISCO, Nov. 13, 2024 (GLOBE NEWSWIRE) -- Iterable, the AI-powered customer communication platform, has been recognized as a G2 Leader across multiple categories for the third consecutive year. This achievement, backed by glowing testimonials from top brands like Morning Brew Inc., Wolt, Cinemark and Calm, comes alongside accolades from TrustRadius and Snowflake, and outstanding reviews on Gartner Peer Insights. In the race to deliver deeply personalized customer experiences, brands worldwide turn to Iterable as the ultimate partner for driving measurable ROI, fostering sustainable growth, and building lasting customer loyalty.

Iterable, the AI-powered customer communication platform, today announced it has expanded its global footprint with a new office in Lisbon, Portugal. Iterable's Lisbon office will serve as a cross-functional center for innovation and product development, strengthening the company's presence in Europe and enabling it to better serve organizations in the region ready to accelerate their growth.

SAN FRANCISCO, Nov. 07, 2024 (GLOBE NEWSWIRE) -- Iterable, the AI-powered customer communication platform, unveiled its comprehensive AI Learning Path and Certification Program within Iterable Academy, the company's free online learning hub. This new curriculum empowers marketers to develop expertise in both Iterable's AI Suite and broader AI-driven marketing strategies, equipping them to drive measurable results through intelligent automation. This launch comes at a critical time as AI adoption accelerates across the marketing industry and among Iterable's customer base, with over 85% of Iterable's 1,200+ customers – including Cinemark, Wolt, and Nextdoor – already leveraging its powerful AI capabilities. 

Iterable, the AI-powered customer communication platform, today announced the winners of the 2024 Expie Awards at its annual customer conference, Activate Summit. The Expie Awards program celebrates customers that are leveraging Iterable to deliver joyful customer experiences with harmonized, individualized, and dynamic communications at scale. The Expie Program also recognizes partners who collaborate closely with Iterable to drive customer success.

Iterable, the AI-powered customer engagement platform, unveiled several new capabilities as part of its 2024 Product Announcement at their spring customer conference, Activate Summit. Leading the impressive lineup of new additions is Journey Assist, a groundbreaking new feature powered by generative AI that enables users to build Journeys faster and more intuitively using natural language prompts. Alongside Journey Assist, Iterable also introduced Brand Affinity Reporting for deeper customer sentiment insights, native WhatsApp integration to expand global reach, and enhanced Smart Segmentation for more dynamic and precise audience segmentation.

Iterable, the AI-powered customer communication platform, today announced its inclusion in Citizens JMP’s March 2024 report, "Hot 100: The Best Privately Held Software Companies." The report, now in its 12th year, highlights the best privately held software companies as determined by the Software Equity Research team at Citizens JMP.

Iterable, the AI-powered customer communications platform, released the results of a new survey conducted by Wakefield Research, revealing the ways AI is transforming marketing roles, strategies, and the customer experience from the perspective of marketing professionals in the U.S., EMEA, and Australia. The data reveals that AI adoption among marketers surpasses our initial expectations; an impressive 99% of marketers surveyed are currently using AI on a daily basis in some capacity, with 91% of marketers currently using AI in their jobs.

Iterable, the AI-powered customer communication platform, today celebrated a banner fiscal year of growth and innovation. In addition to eclipsing $200 million in annual recurring revenue, Iterable set the bar for AI product development, with 37 new features released last year, including AI-Powered Predictive Goals, Copy Assist, Explainable AI and Automatic Frequency Optimization, making it the most robust AI offering in the marketing automation space. The company’s momentum is fueled by its ongoing global expansion and the steady growth of its customer base, which includes marquee brands such as Fabletics, GitLab, SeatGeek, Airtable, and PGA of America.

Iterable, the top-rated AI-powered customer communication platform, today announced its 2024 Winter Product Release featuring the new Iterable Ingest Toolkit. The Toolkit features Smart Ingest, an Iterable-native feature co-developed with Hightouch that directly connects to leading cloud data platforms and enables marketers to bring all of their valuable customer data into Iterable. The Toolkit also includes Data Schema Management, the intuitive user interface to easily manage and control data structure. With this release, marketers can now easily activate more data and unlock the full power of AI-powered user insights on Iterable to drive richer personalization.

Iterable, the AI-powered customer communication platform that helps brands like DoorDash, Volvo, and Priceline activate data to deliver individualized, harmonized and dynamic cross-channel communications at scale, today announced that it has been recognized as a Customer Data Activation Leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company.

Iterable, the top rated AI-powered customer communication platform that helps brands activate customers at scale, today unveiled its 2023 Fall Product Release, which includes new AI-Driven Experiments, a new Identity Toolkit, and expanded data partner integrations. This release is focused on helping marketers accelerate innovation and optimization at scale, while delivering deeper levels of personalization to their customers.

Iterable, an AI-powered customer communication platform that helps brands like DoorDash, Volvo and Priceline deliver individualized, harmonized and dynamic communications at scale, today announced it has been positioned by Gartner as a Challenger in the Magic Quadrant for Multichannel Marketing Hubs. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute.

Iterable, a top rated AI-powered customer communication platform that helps brands activate data at scale, today unveiled its 2023 Summer Product Release at its exclusive Activate Tour event in London. In this release, Iterable introduced a range of innovative features, including Iterable Global SMS, Flexible Default Locales, and AI-Powered Frequency Management, that empower global brands like Volvo, Forbes, and Nando's to expand their global reach. Iterable also announced the opening of a new EU Data Center, ensuring EU-based and multinational brands can confidently build customer trust through enhanced compliance and data security.