Strategic Alliance Unlocks Google PAI Inventory on HONOR Smartphones Worldwide
BERLIN, DE / ACCESS Newswire / July 30, 2025 / AVOW is an award-winning, global app growth company specializing in mobile OEM advertising, and today announced a strategic partnership with HONOR, one of the world's fastest-growing smart device providers. Through this collaboration, AVOW will enable app marketers to access Dynamic Preloads - apps installed seamlessly during the initial device setup (Out-Of-Box Experience) via Google Play Auto Install (PAI) on HONOR smartphones. This unlocks large-scale app distribution opportunities on new HONOR devices, reaching users at the very start of their device journey.
AVOW is an official partner for HONOR's PAI inventory. This will empower advertisers to run privacy-safe, high-performance app install campaigns directly on HONOR's expanding device ecosystem, especially in high-growth markets like Europe, MENA, LATAM, APAC, and Eurasia.
"This is a major milestone in our mission to help app developers go beyond the mainstream duopoly," said Robert Wildner, CEO and Co-founder of AVOW. "HONOR's global reach and growth trajectory make this partnership a powerful opportunity for brands and app developers to scale user acquisition with precision, transparency, and measurable results."
Why This Matters to App Marketers:
HONOR is one of the fastest-growing smartphone brands globally, with rapid international expansion and a strong portfolio of high‑end devices appealing to premium buyers.
Up to 16 app slots per device are available through Google PAI integration
No SDK or custom builds required - APKs install directly from Google Play
Performance-based CPA billing model ensures ROI-focused growth
"AVOW has long been a pioneer in the OEM advertising space, with a proven track record of innovation, integrity, and global execution," said Liming An, Head of International Ecosystem Development. "As we expand HONOR's footprint across international markets, we're proud to collaborate with a trusted partner like AVOW, whose deep expertise and commitment to performance make them the ideal commercialization partner for our Dynamic Preload offering."
HONOR's strategy to establish Europe as its second home market, particularly in the mid-to-premium smartphone segment, reinforces the value of this alliance. With AVOW's deep mobile OEM expertise and tech, app developers can now connect with users at the first touchpoint: device setup.
About AVOW
AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with more than 100 advertisers on their roster. The company provides access to over 1.5 billion daily active users and offers clients over 10 million monthly downloads.
About HONOR
HONOR is a leading global provider of smart devices, committed to delivering cutting-edge technology and premium experiences. With over 200 million active users, HONOR continues to expand beyond China, offering a robust portfolio across flagship and mid-range segments, and building a global ecosystem powered by innovation and trust.
Media Contact:
AVOW Global PR
press@avow.tech
www.avow.tech
SOURCE: AVOW GmbH
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